On The Breadline: Generosity of readers swells our appeal by £100,000 in four weeks
Donations take our total raised to more than £3.6 million
he Evening Standard’s Christmas Appeal to support vulnerable people through the cost of living emergency has received £100,000 in just four weeks from the public who have been moved to donate from their own income and savings, taking our total raised to more than £3.6 million.
More than £60,000 has been received in online donations from readers of the Evening Standard and our sister title, the Independent, who have responded with huge generosity to our initiative in partnership with Comic Relief and The Childhood Trust.
In addition, British Airways customers have donated more than £8,000 of their Avios points which has been converted into cash, employees from accounting firm EY have been inspired by our campaign and donated more than £10,000 and customers of eBay have given thousands of pounds.
EY’s UK chairman Hywel Ball said: “We are proud to support the On the Breadline appeal in partnership with Comic Relief, especially at a time when living costs are rising.
This has included our employees raising funds through raffles, festive get-togethers and bake sales since the start of December.”
With just a few days of our appeal to go, Comic Relief called on readers to dig deep and give generously.
Comic Relief CEO Samir Patel said: “We know times are tough and not everyone can donate so close to Christmas, but it doesn’t have to break the bank to change lives. A donation of £10 could provide a family of three with food for a week.
How you can help
Help children and communities affected by the cost of living crisis wherever they live in the UK
Donate to Comic Relief“This is a national emergency and vulnerable families need us now. If you can go further and donate £30, you could pay to deliver 120 meals to vulnerable children. Whatever you can give, we promise we’ll put it to good use.”